WEEK 1: HOW TO LEVERAGE EXISTING AUDIENCES & BUILDING YOUR CONTENT STRATEGY WITH AN END GOAl

• Create a workflow that will organize you through the next 6 weeks of coaching
• Gain clarity on who you are talking to and identify key audiences that would benefit from your expertise
• Focus on outlining a go-to media strategy that includes larger goals and tactical steps you will take
• Begin building your winning approach for the media

WEEK 2: HOW TO SUCCESSFULLY PITCH PUBLICATIONS

• Learn who you should be reaching out to at a variety of outlets and why
• Find out what key indicators to look for when seeking outlets that will accept your ideas
• Understand the process of writing a successful pitch
• Leveraging your own research skills to find target gatekeepers

WEEK 3 + 4: PR-WRITING: ADDING VALUE VS. SELF PROMOTION

• Raise the bar on how you create quality content that benefits readers
• Customize your content for outlets even if you’ve never worked with an outlet before
• Master the subtle art of business or brand promotion in your writing
• Avoid the traps of self-serving writing

WEEK 5: TURNING YOUR READERS INTO LEADS AND SALES

• Take readers from the page back to your website
• How to monitor and capture new leads

WEEK 6: CREATING YOUR EDITORIAL VAULT

• Build your own content vault so that you don’t have to recreate the wheel every time you want to work with the media
• Collect ideas that you can repurpose for your ongoing PR efforts

WHEN IT’S OVER

When it’s over, you will have a full system in place that will allow you to use PR as a strategy to boost your authority and credibility in your space, get qualified leads and gain paying clients.

• Duration: 6 weeks of content; 8 weeks of available COACHING (if you do it in less, you’re on your way!)
• Coaching:
  • 12 Group COACHING Sessions
  • 24/7 access to the private Facebook group (with the other entrepreneurs going through the program)
• Time Commitment: This is a program where you will get out of it, what you put into it. We have noticed that people who invest at least one hour a day consistently during the process have great success and are able to work through the content.